The final length of the sequence was not important at all as it was aimed at the closest friend and family who would watch the entire full length feature as long as it featured the people so close to them.
As a result it did not shorten the song, more over added further sequence which was meant to summarize all the information in case it was missed during the message display thing in the chorus. In this way the information would appear for way longer than in the short music sequences.
As the invitation will also be sent to non-english speakers, I have to design it in a way so it is understandable for them as well.
Researching for more audio backgrounds, I came across a song written specifically for the Desigual clothing line
This track has been used throughout the Desigual campaign in 2011.
The track composed by Maia Vidal (also known as Your Kid Sister) has several language version and has been used in several videos advertising the clothing company.
Due to the 'light and emotional' aesthetic of the song I decided it would be a great addition to the invitation.
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